It’s not uncommon for recent film school graduates to start their own video production companies. With the advent of affordable DSLR cameras and reasonably-priced editing programs, the cost of entry can be relatively inexpensive. In addition, low overhead at that stage of life means they can offer their services at very low prices.
But all too often, young videographers encounter situations for which they are not prepared …and the results can be disastrous.
Case in point: a panel discussion where there is no stage and the panel is on the same level as the audience. An inexperienced videographer shooting from the back of the room may not know, or have the equipment, to elevate the camera high enough to avoid the back of people’s heads. Or they may not have a lens long enough to get in tight on the person speaking. Or they may not use the right audio gear to eliminate distracting whispers or coughs from other panelists.
In addition, simple things like…
taping down cables so nobody trips (and using the right tape to prevent floor damage),
hanging lights with safety chains (and anchoring light stands with sand bags),
or even supplying a certificate of insurance just to provide client peace of mind…
are just some of the things experience brings.
So the next time you’re shopping for video production services in Chicago, or anywhere for that matter, remember the words of Benjamin Franklin…”The bitterness of poor quality remains long after the sweetness of low price is forgotten.”
(celebrating our 35th year in business)